Yahoo! Acquires MyBlogLog

I’m very excited about this morning’s announcement that Yahoo! has acquired MyBlogLog.

As a beta user of the reader roll and an instant fan of the analytics, I’ve been hooked on MyBlogLog since I started using it and immediately became an internal proponent of this deal, which has been a treat to watch move forward. I’ve also had the pleasure of getting to know the team really well - in fact, Eric Marcoullier and I first got in touch via the “welcome” email he sent, to my personal address, when I signed up. Congratulations Scott, Eric, Todd, John, Steve, and the rest of the MBL team - I’m delighted for you and look forward to working together at Yahoo!

The deal also afforded me a chance to watch some of Yahoo’s thought leaders in action - Chad, Bradley, and Jeremy were the key ones who made this happen, though I was delighted to see how many folks at Yahoo! got it so quickly and made the wheels turn so smoothly. There were other suitors for investment (and a veritable swarm of interest at the Web2.0 conference); even though this is an early-stage company, it’s great that Yahoo! collectively recognized how good a fit this is for our community and publisher services offerings and figured out a plan to preserve this burgeoning community while bringing it into the Yahoo! fold.

I’ve also had a front row seat watching the pros in our corporate development department do their thing. Fascinating - and a very interesting perspective on the value of startups and VC in corporate innovation.

There are a lot of reasons why I think this is cool for users and great for Yahoo! Among other things, it’s a nice little tool for distributed aggregation on the community front. (My more official post on the subject will appear over here shortly.) The MyBlogLog team seems pretty excited about it too; here’s their announcement.

UPDATE: Lots of additional coverage:

• Forbes CES blog
• GigaOM
• TechCrunch
• Yahoo! Developer Network Blog
• And plenty more. . .

posted on Tuesday, January 9th, 2007 at 9:24 am Category: social, publishing, startup, yahoo. Comment or trackback.