Guy Kawasaki’s Top 10 Rules for Innovation
Tuesday, November 14th, 2006I’m at Webmaster World in Las Vegas, listening to Guy Kawasaki’s keynote. He is entertaining and brilliant, and you don’t need me to tell you he’s one of the people who just gets it.
I am not going to list all of his rules here; it’s his speech. But I will share two that I like:
- Make meaning. Innovators are pure of motivation - to improve people’s lives and perpetuate good things.
- Make mantra. Know why you exist, and that doesn’t mean a corporate mission statement like “the mission of Wendy’s is to deliver superior quality products and services for our customers and communities through leadership, innovation, and partnerships.” It means “authentic athletic performance” (Nike), or “peace of mind” (FedEx).
Sounds right to me.
UPDATE: I have a new favorite word: “Bozosity”
